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跨文化商务交际2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载

王维波，车丽娟主编著
出版社：北京：外语教学与研究出版社
ISBN：9787560071336
出版时间：2008
标注页数：206页
文件大小：26MB
文件页数：221页
主题词：商务－英语－高等学校－教材

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图书目录

Chapter 1 Culture,Communication,Intercultural Communication文化、交际及跨文化交际1

Culture文化2

Communication交际9

Intercultural Communication跨文化交际14

Summary19

Exercises20

Case Study:To Be Direct or Not22

Further Reading:Cultural Differences23

Chapter 2 Communication Between Cultures:Verbal Communication跨文化交际之言语交际25

Verbal Communication言语交际26

Oral Communication口头交际33

Written Communication书面交际39

Summary43

Exercises44

Case Study:The Problem of Using the Local Language46

Further Reading:Practice in Telephone Sales46

Chapter 3 Communication Between Cultures:Nonverbal Communication跨文化交际之非言语交际49

Nonverbal Communication非言语交际50

Kinesics身势语54

Space and Distance空间与距离61

Summary64

Exercises65

Case Study:How Can You Still Smile?66

Further Reading:Features of Kinesics67

Chapter 4 Contrasting Cultural Values文化价值观比较70

Cultural Values文化价值观71

Cultural Dimensions文化维度75

Summary92

Exercises93

Case Study:Hand in the Report in 15 Days94

Further Reading:Cultural Values in International Business95

Chapter 5 Culture Shock in International Communication跨文化交际中的文化休克97

Feelings of Culture Shock文化休克的感受98

Stages of Culture Shock文化休克的阶段100

Symptoms of Culture Shock文化休克的症状103

Curing Culture Shock医治文化休克106

High-context and Low-context Cultures高语境与低语境文化110

Summary114

Exercises115

Case Study:Are the Problems Right There or Not?116

Further Reading:Culture Clash117

Chapter 6 Business Etiquette and Social Customs商务礼仪及社会习俗119

Introductions and Greetings介绍及问候120

Handshaking and Exchanging Business Cards握手与交换名片123

Dressing and Dining着装与进餐125

Social Customs社会习俗130

Gift Giving and Receiving礼物的馈赠与接收133

Humor,Superstitions and Taboos幽默、迷信及禁忌135

Summary139

Exercises140

Case Study:What Caused the Conflict?142

Further Reading:"Going Dutch"Versus"Chinese Hospitality"142

Chapter 7 Business Negotiation Across Cultures跨文化商务谈判144

Communication in Negotiation谈判中的沟通145

The Influence of Cultural Differences on Negotiation文化差异对谈判的影响152

Negotiation Strategies谈判策略156

Physical Context of Negotiation谈判的客观条件159

Phases of Negotiation谈判阶段161

Summary165

Exercises166

Case Study:Why Didn't the American Manager Explain Directly？168

Further Reading:Factors that Influence Intemational Business Negotiation169

Chapter 8 Intercultural Management跨文化管理172

Cultural Factors in International Business Management国际商务管理中的文化因素173

Corporate Culture企业文化177

Development of Teamwork团队建设180

Strategies for International Marketers国际营销人策略187

Summary192

Exercises193

Case Study:GE's Informality194

Further Reading:Team Building195

Key to Exercises197

Bibliography202